Yamaha Announces Siren Marine Acquisition
Yamaha Motor Corporation, U.S.A. finalized the acquisition of Siren Marine, a manufacturer of marine-based IoT (Internet of Things) solutions, by its subsidiary Yamaha Marine Systems Company, Inc. (YMSC).
Yamaha said it has plans to announce additional connected boat technology and future product development during the 2022 Miami International Boat Show.
The terms of the agreement were not disclosed. Siren Marine will continue to support all current customers and all products will retain the Siren brand. Development teams will work from Siren’s headquarters in Newport, RI and Yamaha headquarters in Kennesaw, GA. Yamaha and Siren said they plan to introduce new, co-developed products in the next 12-to-24 months.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, GA, markets and sells marine outboard motors ranging in size from 2.5 to 425 horsepower. It also markets and sells fiberglass, jet-drive sport boats ranging from 19-to-27 feet, and personal watercraft. The Unit includes manufacturing divisions of Yamaha Marine Systems Co., Inc., including Kracor of Milwaukee (rotational molding), Bennett Marine of Deerfield Beach, FL (trim tabs), and Yamaha Marine Precision Propellers of Indianapolis (stainless steel propellers). The Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, CA.
Siren Marine manufacturers safety, security and smart boat monitoring to remotely track a boat’s battery level, bilge activity, temperature, location, etc.
- 2022 Volvo C40 Recharge Interior Review
- DICK’S Enters the Resale Market With In-Store Buy-Back Program
- The oldest shipyard in the US will build Vita’s new LION high performance electric boat
- Dick’s Sporting Goods Followed Its Conscience on Guns—and It Paid Off
- Ford F-150 Lightning is the first electric truck to pace a NASCAR race